The model gets facts wrong
AI mentions outdated services, the wrong city or someone else’s contacts.
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Brand mentions
LLM Visibility and brand presence
LLM Visibility means tracking what language models say about your brand: whether they mention you, describe your services, region and contacts correctly, and which sources they rely on. We check a fixed set of prompts regularly and fix the causes of errors.
PROBLEMS IT SOLVES
When you need it
The brand is missing from shortlists
You don’t appear in answers to “best companies” or “who to work with”.
No way to measure presence
It’s unclear how often and in what context the brand appears in AI answers.
SAMPLE REPORT
Presence matrix and fact accuracy
Below are the formats a client receives. The figures are illustrative: they show the structure of the data, not the results of real projects. ◇ Hypothetical project: a private clinic
Presence matrix: prompt × system
Accuracy of brand facts · Sentiment of mentions
| ChatGPT | Perplexity | Gemini | Google AI Overviews | |
|---|---|---|---|---|
| Best dental clinics in Almaty | ✓Mentioned correctly | –Not mentioned | !Mentioned with an error | –Not mentioned |
| Where to get a dental implant | ✓Mentioned correctly | ✓Mentioned correctly | –Not mentioned | –Not mentioned |
| Clinic price comparison | –Not mentioned | !Mentioned with an error | –Not mentioned | –Not mentioned |
| Cost of cavity treatment | ✓Mentioned correctly | ✓Mentioned correctly | ✓Mentioned correctly | !Mentioned with an error |
| Clinic reviews | !Mentioned with an error | ✓Mentioned correctly | –Not mentioned | ✓Mentioned correctly |
- Mentioned correctly
- Mentioned with an error
- Not mentioned
Accuracy of brand facts · correct
- Services82%
- Service area64%
- Contacts45%
- Prices27%
Sentiment of mentions
- Positive 38%
- Neutral 54%
- Negative 8%
Monthly client report
Monthly summary: data, tasks, next steps
Visits from search3,480+12% vs last month
Enquiries from search41+9 vs last month
AI visibility27%+3 pp vs last month
Plan tasks18/2282% done
Done
- Published 4 service pages
- Fixed sitemap errors
- Updated data in 2 directories
Next
- Add FAQ to pricing pages
- Speed up the contact page
- Re-run the AI prompt check
Sources AI cites in this niche
- Competitor websites34%
- Directories and ratings27%
- Your website16%
- Media and blogs14%
- Reviews and maps9%
Takeaway: the brand is weak in directories and ratings — we add the company to relevant sources and align the facts.
LLM Visibility and brand presence
- A set of control prompts by market, language and buying stage
- Regular checks in ChatGPT, Gemini, Perplexity and other systems
- Scoring: mention, position in the answer, fact accuracy, sentiment
- Analysis of the sources answers rely on
- Fixing inaccuracies on the site, in profiles, directories and publications
- Comparison with competitors on the same prompts
What you get
- A measurement method: prompts, language, region, date
- A brand presence matrix by system
- A list of inaccuracies and their sources
- A fix plan and a repeat measurement
Ad budgets, paid placements, external subscriptions and extra development are not included unless agreed. No guarantees of rankings or AI mentions.
How the work goes
- Intro and access — We discuss goals, markets and constraints and get access to analytics, Search Console and Yandex Webmaster. You get: Agreed goals and metrics
- Diagnostics — Technical audit, demand and competitor analysis, a check of your brand in AI answers. You get: A prioritised issue map
- Plan and estimate — We pick the tasks with the biggest impact on enquiries and fix scope, timing and acceptance criteria. You get: A work plan and a proposal
- Implementation and QA — We change the site and content and check mobile, forms and indexing before release. You get: Tested changes and documentation
- Measurement — We compare search data, re-run control AI prompts and adjust the plan. You get: A report and next month’s plan
WHAT TO EXPECT
How results develop over time
Timing depends on the site’s age, competition and implementation speed. Rankings and AI mentions are not guaranteed.
- First measurement
You see where the brand is present, where it isn’t and where it’s described wrongly.
- 1–3 months
Sources of inaccuracies are fixed; profiles and pages are updated.
- Beyond
Repeat measurements show how presence and accuracy change.
QUESTIONS ABOUT THE SERVICE
What does “LLM Visibility and brand presence” include?
We regularly check how ChatGPT, Gemini and Perplexity describe your brand, find inaccuracies and fix their causes at the source. Included: Control prompts by market and language; Monitoring of mentions and fact accuracy; Plan to close gaps and fix errors.
How is LLM Visibility different from GEO?
GEO improves content and sources so they get cited. LLM Visibility measures what models end up saying about the brand and finds errors.
Which systems do you check?
We agree the set per market: usually ChatGPT, Gemini, Perplexity and Google AI Overviews, plus others if needed.
Can you correct a model’s wrong answer?
Not directly. But we can fix the sources it relies on and verify the change with a repeat measurement.
Let’s discuss your task
Discuss your project ↗Describe your site and goal — we’ll suggest a first step and a way of working. A request puts you under no obligation.