AI answers recommend competitors
For questions in your niche, systems name others and link to other sites.
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Generative search
GEO for generative search
GEO (Generative Engine Optimization) is optimisation for systems that answer users directly: ChatGPT Search, Perplexity, Gemini and AI Overviews in Google. We make sure your site and external sources give them accurate, verifiable and easy-to-cite facts about your company.
PROBLEMS IT SOLVES
When you need it
No direct answers on the site
Customers ask about price, timing and differences; the site answers with general phrases.
Company facts don’t match
The site, directories and profiles show different addresses, services and descriptions.
SAMPLE REPORT
Monitoring AI visibility and sources
Below are the formats a client receives. The figures are illustrative: they show the structure of the data, not the results of real projects. ◇ Hypothetical project: a private clinic
Brand visibility in AI search
Share of answers mentioning the brand · 40 control prompts
- Your brand
- Competitor
| Your brand | Competitor | |
|---|---|---|
| 1 mo | 8% | 31% |
| 2 mo | 11% | 30% |
| 3 mo | 15% | 31% |
| 4 mo | 19% | 29% |
| 5 mo | 24% | 30% |
| 6 mo | 27% | 29% |
Presence by system
| Your brand | Competitor | |
|---|---|---|
| ChatGPT | 30% | 35% |
| Perplexity | 33% | 26% |
| Gemini | 22% | 28% |
| Google AI Overviews | 18% | 31% |
Sources AI cites in this niche
- Competitor websites34%
- Directories and ratings27%
- Your website16%
- Media and blogs14%
- Reviews and maps9%
Takeaway: the brand is weak in directories and ratings — we add the company to relevant sources and align the facts.
Before and after: 6 months of work
Key metrics at the start and end of the period
- Before
- After
- Key pages indexed
- Mobile LCPlower is better
- Critical errorslower is better
- Share of AI answers with the brand
- Enquiries from search per month
What was done
- Fixed indexing: duplicates, canonical, sitemap
- Sped up mobile: images, fonts, scripts
- Reworked service pages around real queries
- Added structured data, FAQ and company data in directories
GEO for generative search
- Analysis of the questions customers ask AI assistants
- Pages with direct answers: FAQ, comparisons, how-tos
- Schema.org structured data: Organization, Service, FAQ
- Authorship and expertise: specialist profiles, data sources
- Consistent company facts across the site, directories and profiles
- Analysis of the sources AI cites in your niche
- AI crawler access: robots.txt, llms.txt, response speed
What you get
- A map of customer questions by buying stage
- Updated pages with answers and structured data
- A list of external sources to be present in
- A control-prompt report: before and after
Ad budgets, paid placements, external subscriptions and extra development are not included unless agreed. No guarantees of rankings or AI mentions.
How the work goes
- Intro and access — We discuss goals, markets and constraints and get access to analytics, Search Console and Yandex Webmaster. You get: Agreed goals and metrics
- Diagnostics — Technical audit, demand and competitor analysis, a check of your brand in AI answers. You get: A prioritised issue map
- Plan and estimate — We pick the tasks with the biggest impact on enquiries and fix scope, timing and acceptance criteria. You get: A work plan and a proposal
- Implementation and QA — We change the site and content and check mobile, forms and indexing before release. You get: Tested changes and documentation
- Measurement — We compare search data, re-run control AI prompts and adjust the plan. You get: A report and next month’s plan
WHAT TO EXPECT
How results develop over time
Timing depends on the site’s age, competition and implementation speed. Rankings and AI mentions are not guaranteed.
- First month
A baseline is recorded: where the brand is mentioned and which sources are cited.
- 2–3 months
Answer pages are published and facts are aligned in key sources.
- Beyond
Regular measurements show the trend; the plan is adjusted on data.
QUESTIONS ABOUT THE SERVICE
What does “GEO for generative search” include?
We turn your expertise into clear, verifiable answers that AI search systems can find, understand and cite. Included: Answers to the questions customers ask; Structured data, authorship and company facts; Presence in sources that AI cites.
Can you guarantee a mention in ChatGPT’s answer?
No. The system decides. We improve the quality and availability of information about the company and measure changes honestly.
Do we need GEO if SEO isn’t done yet?
GEO relies on the same foundation: an indexable, fast and clear site. If the base is weak, we start there.
How do you measure results?
With a fixed set of prompts: language, region, date, system, answer text and cited links. We compare repeat measurements.
Let’s discuss your task
Discuss your project ↗Describe your site and goal — we’ll suggest a first step and a way of working. A request puts you under no obligation.